What have you learned from your audience feedback?

FIRST DRAFT AUDIENCE FEEDBACK

So I decided to set up an initial survey when I had my near to finished music video,I thought that at this stage if I could improve anything it would be a good chance instead of leaving it too late to make the changes I wanted too. I did it through survey monkey and sent the link to people via social media. This is the music video my first survey is about:

FIRST VIDEO FOR FEEDBACK

These are all the questions I asked the people who took my survey, I decided to include some questions with a set choice of answers to choose from to get some quantitive date, which can be put into a graph etc to compare - but I also included some open-ended questions that meant people could answer in as much detail as they wanted to gather some qualitative data which is more in depth and you get peoples opinions, which is valuable when finding out what I need to improve. The survey I sent out was also anonymous and I felt like this was important because  people can answer honestly without thinking they are going to upset or offend me! I wanted some honest feedback instead of just getting my friends to say things to be nice.

My target audience is not really under 15, but I think its important to have that option because the target audience is not always the people who are seeing it every time, for example on music channels on the television, anyone can watch the music videos.

I asked this because I wanted to create continuity between my products and create an overall style, which is what real media products do.

I had origionally plannned a music video thinking it was narrative, but on reflection and looking at my story board I would class it as abstract with some elements of performance. I wanted to see if this came across to the audience.

Really important question, because  I wanted to find out what was wrong with my video and it takes alot of time and effort making the video so I wanted it to be right!

If the audience didn't want to watch it again, then it's an indicator that they didn't enjoy it so it needs be improved.

I wanted my actors to look like they had real chemistry and not be too awkward on screen, so it was more believable. And because I know them its harder to tell if they look natural or not, because I am around them in day to day life.

MY VIDEO IS A GOOD EXAMPLE OF A VIDEO THAT HAS A MIX OF ELEMENTS, ABSTRACT BUT IT DOES REACH AND ENDING WHICH IS COMMON OF A NARRATIVE, WITH ASPECTS OF LIVE PERFORMANCE.  MY TARGET AUDIENCE ENJOY THIS UNCONVENTIONAL MIX TO CREATE A COLOURFUL MUSIC VIDEO THAT FITS WITH THE PACE OF SONG.

What did I learn about my first draft music video?

So I learnt:

•  My viewers wanted me to fill in the blank spaces, because any black on the screen for a long amount of time really doesn't look good for the video and you can really notice them, especially when you watch the music video for the first time, like I had begun to get used to the blank spaces because I was used to editing the video and seeing them. 
• Another thing i discovered from my feedback is that my audience preferred the natural colours of the shots that are not off my actors miming. In my first draft my video has a filter on certain shots called 'Steel' on final cut pro. I originally did this to show the difference between the colours being projected on my actors (this is meant to be inside their minds and all the colours showing different emotions clashing!) But after feedback and reflection I noticed that they were different enough types of shots to each other, without adding a filter onto it which made it look a bit tacky 

PLEASE WATCH THIS PREZI TO SEE WHAT I LEARNT/PLAN OF ACTION !

I completed a survey asking if my products worked well together, below is the response I got - it impacted on how my ancillary texts were put together! 

In conclusion Stuart Hall's reception theory states that media texts are encoded by the producer. I am the producer of my own music video for my advanced portfolio which which would explain that there is meaning in the video and it is representing values and messages. The text is then decoded by spectators - in which was carried out by getting audience feedback from my target audience. Spectators are always going to decode the text in different ways and not necessarily regardless. However in my feedback research I think it does show that my audience get the overall idea and feel of my music video. 

(: SUCCESS!! :) 

My audience feedback shows me that the target audience ARE interested in watching my music video again, I was a bit scared to show people my products at first because I really wanted to do well and if I had put all the work in and it turned out rubbish I would have been very disappointed. The fact that my target audience would watch it again, and not only if they were asked too makes me feel i have created a product which appeals and is liked by the audience as well as being understood.