YouTube is a massive influence in an artists music video popularity, it allows for a video to go 'viral' and suggests relative videos to people, that are similar to the ones they are already watching. Now people can discover new music and their videos at the same time as listening to music genre's they like. If a video has lots of views it also is seen as a suggestion to watch on the YouTube homepage, which will encourage a vast viewing audience. YouTube is accessible to view and upload onto from all over around the World which shows the way more technology has caused the globalization of music videos. The video needs to be good to compliment the song, and can effect how popular a song is. An example of how powerful YouTube is the song 'Gangnam Style' which created a world wide dance craze of people copying the dance move. The music video meant a lot more people were consuming the song by watching the video and downloading the song, ultimately making the song more money because of the influential video.
Instagram is a social media which is very popular with my generation, artists can show behind the scene shots of filming and create a 'buzz' around the pre-release of a music video/album. This causes people to be interested in it being released and excited to see the video. Instagram also allows an artist to post short clips of video, which can give people tasters of the video, This app is available on mobile phones and also on computers, so people can access it whilst on the move. If its interesting people are likely to look on Instagram whilst they have a spare few minutes and they can like posts, which will appear on other users who follow that persons feed. This widens the viewing audience. Also searching hashtags is a way of finding new things, a post can be found under a few different searches when the artist hash tags a variety of relevant words.
Music Channels are influential on how many people see the video, genre specific music channels also exist these days, which can help people view music videos they like. Music channels are no longer exclusive to people who pay for Sky or Virgin TV subscriptions. VIVA and 4Music are for everyone to see as they are channels that are on free-view which has been rolled out across the entire country. Free-view is the minimum required to be able to watch television.
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