An example of a Theory which helped to develop my ideas - A type of music video I did not like.

I decided to do this post because I came aross this video on YouTube when looking for inspiration for my music video - I felt like this music video was a prime example of Laura Mulvey's Male Gaze Thoery. The whole idea of this video is too show off the men and objectify the women of the video, showing off their curves. The way the first man we see is surrounded by woman who are not wearing many clothes means that the music video is here to make the song look better. As I have learnt it is important for an arstist to have a music video along side the song to help promote it - but I think this song shows off ladies to the extreme to get more popularity for the song. Tyga the rapper is wearing expensive jewelery to show his wealth, which fits with the Rap genre.
After watching this video I know I want to create a much more narrative based music video with some live performance. This song is of a different genre which makes me feel I have chosen the right song and genre because I do not like the style of this music video that send out messages of woman who are there to please the men. It conforms with Laura Mulvey's theory in this way. I think the way the main lady is dressed in a bikini and has the ideal figure shows the videos aim is to attract male fans.